Season 3 was released in April 2014, and has 40 missions. Season 2 was released in April 2013, and has over 60 missions. Season 1 focuses on the player's arrival and acceptance at Abel Township and Abel's rivalry with New Canton, a larger outpost which treats its citizens harshly. When using the GPS feature, the user can also opt to participate in a zombie chase which requires the player to run faster (at least 10% faster -a form of interval training ) for a short period of time or be caught by zombies and lose their supplies. The app can record the distance, time, pace, and calories burned on each mission through the use of the phone's GPS or accelerometer. The app is hands-free while the player runs and items are automatically collected. While running, the player collects supplies which can be used to benefit the base camp of Abel Township. Players act as the character "Runner 5" through a series of missions, during which they run and listen to various audio narrations to uncover the story, between listening to music from their own playlists. Zombies, Run! is an immersive running game. Zombies, Run! became the highest-grossing Health & Fitness app on Apple's App Store within two weeks of its initial release, and has drawn praise for the way its immersive storyline makes running more fun and academic attention for its genre and mHealth applications. In October 2012, Zombies, Run! 5k Training, a spin-off app designed as a " couch to 5k" training program, was released. Additional season expansions have been released annually. The game was funded by a Kickstarter campaign which raised more than five times what was expected, a total of $72,627 from 3,464 backers. The storyline of the game is written primarily by Naomi Alderman and a team of writers, with guest contributions by notable science fiction authors such as Margaret Atwood and Andrea Phillips. Set around Abel Township, a small outpost trying to survive the zombie apocalypse, players act as the character "Runner 5" through a series of missions during which they run, collect items to help the town survive and listen to various audio narrations to uncover mysteries. Zombies, Run! is a 2012 mobile fitness game co-developed and published by British studio Six to Start and Naomi Alderman for iOS and Android platforms.
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